Today is World Environment Day, an annual celebration to promote worldwide awareness and action for the protection of the environment. This year, the theme for World Environment Day 2024 is #GenerationRestoration, with a focus on land restoration, desertification, and drought resilience. This year’s theme is close to our OLIPOP heart, given we’re on a mission to not only produce healthy, delicious soda but to ensure our products are healthy for the environment, too. At OLIPOP, we’re committed to growing our awareness and improving our social, economic, and environmental impact. 

So, we’re joining the World Environment Day celebrations, and we hope you will, too! Here’s what it’s all about and how to join in:

What is World Environment Day?

World Environment Day is an annual event celebrated on June 5th. The United Nations established it to promote awareness and action for the protection of the environment. This yearly event serves as a platform for raising awareness on pressing environmental issues ranging from marine pollution to global warming to sustainable consumption. It was first held in 1974 and has since grown to become an international platform for public outreach, with participation from over 143 countries.

Each year, a different country hosts World Environment Day, leading the global celebrations while focusing on a specific theme. The themes vary yearly, reflecting various aspects of environmental concerns. This year’s focus is on land restoration, halting desertification, and building drought resilience. The idea is that while we can’t turn back time, there are actions we can take today to grow our forests, revive water sources, and bring back soils.